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sami abreu co.
Mosaic+
Mosaic Foods is a direct-to-consumer meal delivery company crafting quality plant-based frozen meals centered around fresh ingredients and real cooking. In 2021, as a project to expand Mosaic's audience and further align the brand with culinary excellence,
I designed Mosaic+, a product line of frozen meals in collaboration with celebrity chefs and food content creators. I ran the project from curating chef collaborators like
Pierce Abernathy, Ereka Vetrini, Olmsted's Greg Baxtrom, and Taïm's Einat Admony through product ideation, messaging, packaging design, capturing behind-the-scenes blog posts, and launch across marketing channels.
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Go deeper – explore the behind-the-scenes R&D blog posts.
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